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| The automotive industry market, passenger growth rate will return to 10% |
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| The automotive industry market, passenger growth rate will return to 10%
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| Release time：2012.12.12 News source：Yuhuan Enrui Machinery Co., Ltd Browsing number： |
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Backdrop for two consecutive years in China's auto market growth rate is lower than 10%, held recently in Suzhou, China Automobile Dealers Association 2012 conference, experts on China's passenger car market next year to make the growth rate will return to 10% The above bold prediction. For new developments, Li-Ming, president of the China Automobile Dealers Association requires the broad circulation enterprises focusing on the implementation of good vertical and horizontal two strategic.
En Rui automotive brake caliper learned, the growth rate of China's auto market is mainly from the two major driving forces, one of industrialization, one is urbanization. And greater power in the next 10 years will be urbanization, which will effectively stimulate the economic development of China's GDP will remain above 8% growth in the main basis.
Stepwise changes in the passenger car market. Over the past 10 years, especially from 2001 to 2008, China's automobile market increased by 30%. From next year, an increase of about 10 percent, which means that the next 10 years and the past 10 years, compared to an increase of 20 percentage point gap. In this regard, the majority of car dealers must be mentally prepared.
Characteristics of consumer demand has changed. China's passenger car penetration is rapidly increasing, the Beijing thousands of people have is 182, Xiamen is 152 Shenzhen 127, in accordance with the family to this ownership has been relatively high, which will cause the consumer to buy a car happen The new changes, purchase a new car demand will decline, the updated demand growth. Consumer demand changes, there is a new requirement inherent quality of the car, there are higher requirements such as security, brand, price sensitivity will drop.
From the market share, the eastern region accounted for more than 50% of the national share, down about two percentage points every year, the central region and the western region is growing every year, the third-tier cities market share in these regions increase more than one percentage point per year.
Growth rate, a second and third tier cities of the same, while the three fastest growing areas along the line. Like Anhui Province in 2011 auto market growth rate of 36%, 34% in Jiangxi, Henan 29.3%.
Vertical look, begin to be felt in the current buyer's market, the majority of car dealers to adapt to changes in market development, accelerate sales by resource type to sales service transformation. Seize upstream products, focused their attention on the market and consumers, to establish a sense of service, service-oriented brand building and business integrity.
Horizontally, the majority of dealers to the transformation and upgrading of the main line, in the implementation of the new car sales, car replacement, after market services, such as the main business at the same time, we should actively explore new profit growth point, vigorously role of financial leverage on car sales facilitating role. Implementation of the sales credit, finance lease, car insurance, car repair, a variety of modes. Qualified enterprises can also be based on different business, timely import of e-commerce, and at the same time as a precondition to the return on investment, and to adjust the financial structure and profitability structure. Lianhaoneigong, improve the integration of internal resources, and at the same time according to the actual situation of the market and enterprise control of network expansion and integration.
Xu Changming, director of the Information Resources Development Department of the State Information Center, said that the growth rate of China's auto market for two consecutive years are less than 10%, and 8.8% in 2011 and 7.3% so far this year. The emergence of low-growth national macroeconomic regulation and control deceleration, rather than the natural trend of the auto market itself.
En Rui car brake caliper understand that in the next 10 to 15 years, the growth rate of China's passenger car market should return to more than 10%, which is the history of the development of the country's car market leader confirms the fact. The development of the automotive market in Europe and the United States, Japan and South Korea have had such a stage of development and the basic law. This rule is a development of the automotive market in every country there are two periods of rapid growth, a period of rapid growth, an increase of more than 20%, and the second is the steady and rapid growth period, an increase of more than 10%. Thousands of people have terms, China is currently in the second steady period of rapid growth. |
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