30 years, despite the domestic auto parts industry has a certain size, but has always been small, chaotic, and poor pattern still become the industry criticized the traditional marketing model has been difficult to fend for themselves. Seeking to develop, many companies began to refine the classification of domestic parts market, understand the huge auto market demand accurate positioning of the company's future development direction, relying on technological innovation to improve product quality, with the advantage of e-commerce, enterprise information technology as marketing model, unconventional, by virtue of their ability to promote the industrial pattern has quietly changed. (Jinan Daily)